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Need Ideas For New Ads? Consider Trolling Competitors
Half the reason I watch the Super Bowl is the commercials. They’re super expensive ($5.25 million for a 30-second spot in 2019) so you see some really awesome ads. This year Bud Light went all out...
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Google Really, Really Wants You To Use Responsive Search Ads
Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they’re also starting to move those recommendations into the interface more...
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How To Add Availability Countdown to your Google Ads
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword insertion or using the countdown feature for sales...
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How To Make Bulk Ad Edits in Google Ads Interface
If you’re like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It’s been my go to tool for bulk edits for the last ten years. As the...
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Results from Testing Title Case in PPC Ads
Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based on opinion and personal visual preferences, but no...
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Use Microsoft Ad’s IF Function to Deliver More Relevant Ads
Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of IF functions globally that will help advertisers...
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Use Location Insertion for More Relevant Responsive Search Ads
Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location insertion allows you to dynamically add where your products...
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How to Get the Most Out of LinkedIn Text Ads
Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a tiny image, when your ads can appear directly in the...
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Using Customer Reviews to Build Trust in PPC Campaigns
One of the biggest signals for online shoppers are the reviews of your product or service. What do your customers think of you? Are you responsive in customer support? Do your products last? Do you...
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The Ad Tests You Need to Be Doing
Writing ad copy can sometimes be a tedious task, but it opens up the opportunity to enjoy it a bit more when you mix in a little bit of creativity. I don’t know about you, but I sometimes get creeped...
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